Paris Blockchain Week 2024 Social Campaign
Paris Blockchain Week is one of Europe’s leading Web3 conferences, bringing together founders, investors, and industry leaders in Paris. For the 2024 campaign, the goal was to increase awareness, drive registrations, and position PBW as the must-attend event in the space across LinkedIn, X, and YouTube.
PBW needed a full-funnel social campaign to promote the 2024 event across LinkedIn, X, and YouTube. The challenge was to improve consistency, sharpen positioning, upgrade content quality, and coordinate a growing team to execute at speed while keeping messaging tight and platform-native.
I led the social campaign end-to-end, from strategy through execution. This included rebuilding the content plan around platform-native formats, introducing new repeatable content series, and upgrading video production across founder/team content to improve authority and engagement. I managed the social team day-to-day, supported recruitment to strengthen execution capacity, and ran internal workshops to raise content standards and improve the team’s workflow. I also worked on-location with the team in Paris to capture content and maintain momentum around key campaign moments.
Led PBW’s 2024 social campaign from A–Z across LinkedIn, X, and YouTube
Introduced new content strategy + recurring content series to increase consistency and output
Raised production quality with founder/team-led video content to strengthen authority and trust
Managed the social team and supported hiring/recruitment to scale execution
Delivered internal social media workshops to level up team capability and standards
Worked on-location with the team in Paris (including the company trip at Patrick Mouratoglou’s hotel) to capture content and support campaign momentum
