Making Paris Blockchain Week Unmissable on Social
Paris Blockchain Week is one of Europe’s flagship Web3 conferences, bringing together founders, investors, builders, and global brands for a week of talks, networking, and announcements in Paris.
Paris Blockchain Week had strong event credibility, but the social output didn’t fully match the scale of the brand or the volume of moments happening across the week.
The main gaps were:
No single person fully owning the day-to-day social function end-to-end
Limited internal capacity and no repeatable system for posting at event speed
Content leaned too “conference recap” and not enough into culture, conversation, and fast reactive moments
Pre-event and ticketing content (including Super Early Bird) wasn’t being pushed hard enough through social, leaving organic demand on the table
Content capture was fragmented across main event and side events, meaning a lot of high-value moments were missed
I stepped in to manage the social department end-to-end, building both the team and the operating system needed to perform at a high level.
1) Managed the full social department
Took ownership of social planning, production, and publishing across YouTube, Instagram, LinkedIn, and X
Set the direction, priorities, and standards for what “good” looks like
Built a workflow that made the team faster, more consistent, and more confident
2) Hired and trained new social recruits
Brought in new social support to increase output and reliability
Trained recruits on platform-native content, speed editing, captioning, hooks, and quality control
Created a clear internal process so anyone could follow the playbook and produce at pace
3) Introduced new content ideas and strategies they weren’t using
Implemented reactive posting tied to live moments, news, and Web3 conversation cycles
Built a content calendar that covered pre-event, event week, and post-event momentum
Shifted the content from “updates” to angles: narratives, hot takes, quotes, founder moments, social-proof clips, and community energy
4) Full-spectrum event coverage
Coordinated and captured content across:
Pre-events (lead-up momentum)
Main event (stages, crowd, keynote moments)
Side events (partner moments, networking energy, after-hours culture)
Filmed and produced content with:
The internal team
Founders and organisers
Speakers and guests
Partners and communities on-site
5) Organic growth and ticketing content (Super Early Bird)
Grew the accounts organically through higher posting volume, better packaging, and more shareable formats
Launched a stronger social push for Super Early Bird tickets, using content-led demand generation, which hadn’t been executed properly before
Created posts that made the tickets feel time-sensitive, socially validated, and part of a wider narrative rather than a basic promo
Organic growth across YouTube, Instagram, LinkedIn, and X during the campaign period
Noticeably stronger consistency and quality of output across all platforms
Faster publishing cadence during event week without sacrificing standards
Higher volume of usable footage from main event + side events + pre-events
Stronger founder/speaker-facing content that increased reposts and distribution
A repeatable social system, plus trained hires, that left the team stronger after the project finished
